A day in the room
Show the context before the product: who is there, what is happening and why the interaction is useful.
HOMA Creators
Real life makes the better story.
Bring a distinct point of view to the moments where technology can be useful.
Pitch a useful moment →
Three creative starting points
An honest first setup
Capture a real installation or pairing experience. Keep the exact model visible and avoid speeding past conditions a viewer needs to understand.
A considered review
Explore comfort, placement, use and limitations. Keep opinions yours and separate supported specifications from personal impressions.
Make the brief clear
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Bring a concept
Share a portfolio, target audience, proposed format, market and the product or moment you want to explore.
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Agree permissions
Confirm scope, deliverables, schedule, compensation, usage rights, edits and duration in writing. A sample is not an automatic grant of unlimited content rights.
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Create with context
Obtain appropriate permission for identifiable people and private spaces. Avoid showing private account, address or security details.
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Disclose the relationship
Make paid, gifted or loaned-product relationships clear near the content. Keep reviews independent and avoid unsupported performance claims.
Your voice should still sound like you.
Useful HOMA content can be calm, practical, playful or reflective. It should show a believable situation and leave the audience with something they can understand.
Submitting a concept does not commit you or HOMA to a campaign. Product availability, commercial terms and publication rights are confirmed before work begins.