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Who We Are

HOMA. Human + AI + Life.

A human-first AI brand, organized around the real situations people live through every day.

Illustrative colleagues considering materials together

Our point of view

We see a home as a set of relationships and routines, not a display of connected devices. Products should have a clear job, make their requirements understandable and help people keep control of their experience.

Our vision is a world where technology understands life without taking it over. Human Mode: On. gives that direction a simple expression.

What connects our work

Human purpose

Start with a person and a situation. Explain the benefit in everyday language before introducing the technology behind it.

Useful intelligence

Make the next step clearer. A product, recommendation or support answer should help someone understand or do something specific.

Visible boundaries

Keep product limits, data choices, compatibility and ownership conditions close to the promise they qualify.

One brand, distinct product roles

Family Human role
Loom / Loom Mini Room-level audio and a flagship home interaction core
HOMA Secure Home awareness through model-specific cameras, doorbells and related devices
AI Audio & Video Listening, viewing and family-memory experiences
Smart Wearable Personal audio, work and everyday routines

Build with us

HOMA connects product, design, operations, content and customer experience around the same human promise. Explore the ways to collaborate, request a media briefing or register your interest in future opportunities.